Sarah Jessica Parker launching Seaport boutique
Just in time for the “Sex and the City” 20th-anniversary hoopla, “Carrie Bradshaw” will soon open her first permanent Manhattan SJP by Sarah Jessica Parker contemporary-wear boutique.
It will be at the new South Street Seaport, where developer Howard Hughes Corp. has lured numerous big-name New York chefs and retailers.
Parker’s shop — not a pop-up like one in Midtown — will open at the corner of South and Front streets this summer or early fall.
Naturally, all hands were crowing. “We are so looking forward to opening our doors,” Parker said. “We are in love with our location and all the opportunities associated with being a part of this vibrant must-visit destination, which is transforming Lower Manhattan.”
Her business partner, George Malkemus III, added, “The neighborhood is both truly old New York while emerging as our city’s new creative hub — something that’s been missing for quite a long time.”
Saul Scherl, a Howard Hughes Corp. regional president, called Parker “a quintessential New Yorker who helped bring to life a beloved, iconic show.”
The SJP deal comes on top of a flurry of news out of HHC’s $731 million Seaport District redevelopment.
The new Pier 17, already home to ESPN studios , will register its first public heartbeat this month with the opening of pop-up Market Hall on the Heineken Riverdeck on the pier’s north side.
The public will get its first taste of Pier 17’s open skies with the Rooftop Concert Series produced by HHC with booking partner Live Nation Entertainment. The series will start on July 28 with a free performance by Jon Batiste with the Dap-Kings.
Paying shows will follow, beginning with Amy Schumer on Aug. 1, Kings of Leon on Aug. 2 and 3, and continuing into October with performers such as Trevor Noah, Gladys Knight, Jeff Dunham, Diana Ross, Pink Martini and Paul Anka. Food and drink will be available on the roof patio although a full-scale restaurant won’t bow until the fall.
More milestones are on tap throughout the Seaport complex. Summer months will see the openings of Cipriani-run Mr. C Hotel and Big Gay Ice Cream.
A huge Jean-Georges Vongerichten restaurant is coming to the pier’s ground floor in the fall, followed by David Chang’s Momofuku by year’s end. An Andrew Carmellini eatery and Malibu Farms are due in 2019.