Baba Ijesha: Actor Allegedly Loses Yearly Endorsement Deal Worth N15m

Embattled Nollywood actor Olanrewaju Omiyinka aka Baba Ijesha has lost one of his juicy brand endorsement deals amid his ongoing child molestation controversy.

The annual brand ambassadorship deal from Matrix Homes and Properties Limited is allegedly worth the sum of N15 million.

Comic actress Helen Paul took to her official page on Instagram with a screenshot of a statement allegedly belonging to the company.

The statement read in part:

“Matrix Homes and Properties Ltd wishes to bring to bring to the attention of our customers and members of the general public that Mr Omiyinka Olanrewaju James aka Baba Ijesha has ceased to be our company’s brand ambassador following his recent misconduct which is antithetical to our company’s values.”

See the screenshot as reposted by Helen Paul below:

https://www.instagram.com/p/COSpIhihzhU/?utm_source=ig_embed&ig_mid=E31A0CC3-4CFF-4B07-83E4-BA210FAA62C1

Some colleagues in the entertainment industry and other concerned Nigerians have hailed the company for taking a step in the right direction.

Read comments sighted below:

k8henshaw said:

“This is good.”
belindaeffah said:

“This should serve as an example to other men.”
surebillionaire said:

“Sweeeeeeeet so others thinking of such ill act should take note. Such dirty act is no longer & will no longer be accepted by any nitwits.”
aydot01 said:

“Oh boy enjoyment of 5 mins spoilt lifetime enjoyment. Lesson for everyone.”
In other news, Ngnews247.com reported that actor Yomi Fabiyi addressed the recent backlash against him from colleagues in the industry due to his position on the Baba Ijesha controversy.

Fabiyi in a recent interview maintained that those coming after him should do proper investigation before jumping to a conclusion. The actor also reiterated his stance on Instagram noting that every human must be treated with dignity and respect.