Cost of Music Video in Nigeria Now N30m – Basketmouth

Famous comedian and music executive, Bright Okpocha, aka Basketmouth, has bemoaned the skyrocketing price of music video production fees in Nigeria.

He said the industry standard fee was 7 – 7.5 million Naira but now 27 – 30 million Naira.

The comic actor said the price hike was why he decided to do a holdup video for ‘Party’, the lead track from his upcoming album, ‘Uburu’, instead of slashing over N25 million to shoot a standard video.

Basketmouth spoke in a recent interview with The Beat 99.9 FM, Lagos.

He said, “The visual we have for my song ‘Party’ with Peruzzi is not an official video. It’s just like a holdup because I did not know that the economy has hit us that bad. 2 years ago, I used to make videos for 7 – 7.5 million Naira. Now, it is 27 – 30 million Naira.

“I’m an Igbo man so the first thing I thought about was, ‘Okay Bright, if you’re spending N25m on visuals, it’s for uptick, right? Then do a holdup video, do something for uptick as well.’